Case Study — Waterpark & Boardwalk Attraction
Casino Pier & Breakwater Beach: The Missing Piece in a Full Cabana Renovation — and a Successful 2022 Season.
Casino Pier & Breakwater Beach is a waterpark and boardwalk entertainment complex in Seaside Heights, New Jersey. In late 2021, Director of Operations Louis Cirigliano Jr. undertook a full cabana renovation — new framing, coverings, furniture, and refrigerators. He saw LounGenie at the IAAPA Expo and recognized it as the piece that would complete the upgrade. The result: a 2022 season with strong cabana performance and guest compliments on the Pool Safes specifically.
Property
Casino Pier & Breakwater Beach
Seaside Heights, New Jersey
Context
Full cabana renovation 2021–2022. LounGenie deployed as final upgrade piece.
Contact
Louis R. Cirigliano Jr.
Director of Operations
The Decision: Seen at IAAPA. Chosen as the Missing Piece.
Louis Cirigliano Jr. had already committed significant capital to a comprehensive cabana renovation — new structural framing, weatherproof coverings, upgraded furniture, and refrigerators. He had done the hard work. But when he saw Pool Safe at the IAAPA Expo, he recognized that the renovation was still missing the functional guest-value layer.
“I saw your product at the IAAPA show and felt it was the missing piece to increase the value of the cabanas to our guests. The convenience of having a safe, charging port, and ice bucket inside each cabana with the elegant look and feel of the Pool Safe themselves enabled us to take our cabana experiences to the next level.”
— Louis R. Cirigliano Jr., Director of Operations, Casino Pier & Breakwater Beach
The Result: Easy Operation, Strong Guest Feedback, Successful Season
The 2022 season delivered on multiple dimensions. Staff found the units easy to operate and maintain. Guests actively commented on the LounGenie units as a highlight of the cabana experience. The overall cabana program was a meaningful contributor to the property’s season performance.
“The units are very easy to use, to maintain, and were a big hit with our guests. We received many compliments on the Pool Safes this year and how they are a wonderful addition to the cabanas. We value our partnership with Pool Safe and look forward to continued success in the future.”
— Louis R. Cirigliano Jr., Director of Operations, Casino Pier & Breakwater Beach
See more LounGenie case studies from properties across the country. For waterpark and boardwalk venues, visit the waterparks overview to learn how the LounGenie unit works in non-traditional hospitality settings.
The Full Cabana Renovation: Context and Strategy
The Casino Pier cabana renovation in late 2021 was a deliberate, multi-phase project. New framing and covers addressed the physical structure. But Louis Cirigliano Jr. recognized early in the planning process that the renovation would not be complete without a guest amenity layer — a way to provide the secure storage, charging, and F&B ordering that guests at premium seating expect. Without it, the renovated cabanas would look better but still deliver the same limited experience.
Casino Pier & Breakwater Beach found LounGenie at IAAPA. The decision followed standard commercial due diligence: product review, installation review, and consideration of operational complexity. The result was strong. The 2022 season opened with the completed cabana renovation in place, and guest feedback was positive across all three LounGenie features. The operations team rated the units as easy to maintain — a factor that matters significantly in a high-throughput boardwalk environment where downtime directly impacts revenue.
For a property operating under the combination of waterpark, boardwalk, and beach club environments, the LounGenie cabana renovation addition delivered exactly what the program needed: a durable, commercially credible amenity that required no wiring, no construction, and no operational restructuring. The unit installed into the completed renovation frames and started generating returns on the first day of the 2022 season.
