Case Study — Waterpark
Cowabunga Bay Water Park: F&B Revenue Increased Year-Over-Year. New VIP Seating Locations Added to Expand Deployment.
Cowabunga Bay is a high-traffic family waterpark operating seasonal cabana and VIP seating programs. After deploying LounGenie units across their cabana inventory, the results came through both on the guest experience side and directly in F&B revenue — enough that the property planned new VIP seating locations specifically to accommodate more units.
Property
Cowabunga Bay Water Park
Nevada
Key Result
F&B Revenue Increased Year-Over-Year
Contact
Bobby Covach
Cabana & F&B Director
The Context: Waterpark Cabanas as a Revenue Center
Waterparks face a specific version of the premium seating challenge: guests rent cabanas and premium areas for the day, but actually using those cabanas as a meaningful F&B and service revenue center requires more than shade and furniture. Guests need a reason to order, a way to order, and a reason to stay in their seats between rides.
LounGenie addressed all three: a one-touch F&B call button, a lockable safe to keep valuables secure while guests used the slides, and a device charger that gave guests a reason to return to the cabana. Bobby Covach, Cabana and Food & Beverage Director, wrote directly about the commercial impact.
The Results: Guest Satisfaction + Direct F&B Lift
“We have had a great 2019 season and are pleased to say that your PoolSafe product played a big part in that success. Our guests love the convenience and value it provides to their Cabana rental. We of course love the positive impact it has had on our F&B sales. The PoolSafes helped increase our F&B over the previous year. Because of this success we are planning on adding new VIP seating locations, for the 2020 season, around the park in order to accommodate some more of your units.”
— Bobby Covach, Cabana & Food & Beverage Director, Cowabunga Bay Water Park
The F&B revenue increase was year-over-year — a direct, measurable commercial result that Covach attributed specifically to the LounGenie deployment. The planned expansion (new VIP seating locations built to accommodate additional units) demonstrates that this wasn’t a passive outcome — it drove a capital investment decision for the following season.
